You can听听to the charities listed below.听Don’t have a program?听听to have your employer contact our team about bring employee giving to your workplace.听

In recognition of Cancer Prevention Month, which takes place in February each year, join us by听supporting and raising awareness about these听nonprofits听who are:

• Working to advance research to prevent cancer
• Educating people about how they can prevent cancer and detect it early
• Engaging lawmakers and regulators through听advocacy to promote the enactment of laws and regulations that support cancer prevention and research

Click on each charity listed here to learn more about what they are doing to prevent cancer:

• Ovarian Cancer Research Alliance
• Melanoma Research Alliance
• CureSearch
• Breast Cancer Coalition
• Campaign for Tobacco-Free Kids

The post February is Cancer Prevention Month appeared first on 精东影业's Charities.

This data confirms our worst fears about the impact of the pandemic on our nation鈥檚 children and demonstrates the urgency to rally together and take action. For nearly six decades, Reading Is Fundamental (RIF) has been working tirelessly to provide books and reading resources to children, inspiring the joy of reading, and putting children on a path to reading proficiency. We work to ensure that every child has the opportunity to learn, discover, and achieve their full potential.

During this season of gratitude, we are more thankful than ever to our many supporters and partners who have enabled our work to support and empower educators, families, and children. And now is the time to come together for our nation鈥檚 young readers and join with RIF to inspire the joy of reading to build a nation of lifelong readers.

Here is how you can help:

• .听 You can give directly through RIF鈥檚 site or designate RIF as your charity of choice for the Combined Federal Campaign (CFC) workplace giving program.听 Federal employees and retirees can support RIF through the CFC using CFC # 10948.
• about the nation鈥檚 literacy crisis and the research-backed programs and content RIF provides as part of the solution.
• (See 鈥淪tart a Facebook fundraiser for RIF.鈥�)

Together, we can create a nation of skilled readers and ensure that all children are on a path to read and succeed.

ABOUT RIF:

Reading Is Fundamental (RIF) is committed to creating a nation of lifelong readers by inspiring the joy of reading among all children, putting them on the path to becoming skilled readers. We provide free, high-quality content to engage children, educators, families, and literacy advocates in the solution to the U.S. literacy crisis鈥攕o that every child has the fundamentals for success. As the nation鈥檚 leading children鈥檚 literacy nonprofit, RIF has provided nearly 430 million books and reading resources to over 160 million children since 1966, impacting generations of children. Explore our results and learn more about partnering with us at鈥�.

The post Inspire Reading Joy, Build a Nation of Lifelong Readers appeared first on 精东影业's Charities.

Today is a time to honor and appreciate the meaningful connections we share with our friends. It’s a day to express gratitude for their presence in our lives and to acknowledge the support, understanding, and companionship they provide.

In a world where self-care is celebrated, Friendship Day stands out as an opportunity to care for others. True friendship is a form of emotional self-care, as it nourishes our souls and enriches our well-being. Research has shown that strong social connections, like those found in friendships, contribute positively to our mental and emotional health.

On this day, individuals and communities worldwide celebrate friendships through various activities and events. From heartfelt messages and gestures to spending quality time with friends, every expression of friendship adds warmth and happiness to our journey.

Friendship is not limited to personal lives; it extends to the workplace as well. As we commemorate Friendship Day, let us remember that fostering a sense of camaraderie and support in the workplace contributes to a healthier and happier work environment.

If you’re interested in promoting friendship among your employees, here are some suggestions:

• Host a Friendship Day Event: Consider organizing a Friendship Day event at your workplace. Encourage employees to share stories of their friendships or hold activities that promote teamwork and bonding. These events can strengthen workplace relationships and create a more cohesive team.
• Acknowledge Employee Friendships: Take a moment to appreciate the friendships that exist within your organization. Recognize the power of these connections and how they positively influence the workplace atmosphere.
• Encourage a Supportive Culture: Foster a workplace culture that values empathy, kindness, and collaboration. Demonstrate your company鈥檚 commitment to employee well-being by starting an Employee Assistance Fund and invite your employees to donate to the fund as a way to help fellow colleagues through financial hardships. Encouraging employees to support and uplift each other not only boosts morale but also enhances overall productivity.

On this special day, reach out to your friends, express your appreciation, and create new memories together. Embrace the beauty of genuine connections and make this Friendship Day a truly unforgettable one.

The post Friendship Day appeared first on 精东影业's Charities.

You can听听to the charities listed below.听Don’t have a program?听听to have your employer contact our team about bring employee giving to your workplace.听

In recognition of Cancer Prevention Month, which takes place in February each year, join us by听supporting and raising awareness about these听nonprofits听who are:

• Working to advance research to prevent cancer
• Educating people about how they can prevent cancer and detect it early
• Engaging lawmakers and regulators through听advocacy to promote the enactment of laws and regulations that support cancer prevention and research

Click on each charity listed here to learn more about what they are doing to prevent cancer:

• Ovarian Cancer Research Alliance
• Melanoma Research Alliance
• CureSearch
• Breast Cancer Coalition
• Campaign for Tobacco-Free Kids

The post February is Cancer Prevention Month appeared first on 精东影业's Charities.

Cancer, as defined by the听 (UICC), is a disease which occurs when changes in a group of normal cells within the body lead to uncontrolled, abnormal growth forming a lump called a tumour; this is true of all cancers except leukaemia (cancer of the blood). If left untreated, tumours can grow and spread into the surrounding normal tissue, or to other parts of the body via the bloodstream and lymphatic systems, and can affect the digestive, nervous and circulatory systems or release hormones that may affect body function.

:

• 10 million听people die from cancer every year.
• At least one third听of听common cancers are preventable.
• Cancer is the听second-leading听cause of death worldwide.
• 70%听of cancer deaths occur in low-to-middle income countries.
• Millions of听lives听could be saved each year by implementing resource appropriate strategies for prevention, early detection and treatment.
• The total annual economic cost of cancer is estimated at听US$1.16 trillion.

World Cancer Day was first launched on February 4, 2000 at the World Summit Against Cancer for the New Millennium in Paris – and now takes place on February 4th each year. The purpose behind World Cancer Day听is to promote research, prevent cancer, improve patient services, raise awareness and mobilize the global community to make progress against cancer – and there听are a couple ways that you can help do all of those things:

1. Join us in raising awareness on World Cancer Day! The UICC has created a whole library of resources you can use at:听听听

2. Donate & raise money for nonprofits who are dedicated to cancer research, prevention, patient services, advocacy, and resources for those dealing with cancer. 精东影业’s Charities is proud of the work our member charities do in these respective areas. One of the most cost-efficient ways you can support these nonprofits is to donate to them via payroll deduction through your employer’s workplace giving program (Don’t have a program? to have your employer contact our team.) Click below on each charity’s name to learn more about their work, and please donate to them through employee giving!

• Ovarian Cancer Research Alliance
• Memorial Sloan Kettering Cancer Center
• CureSearch
• Breast Cancer Coalition
• Hope Connections for Cancer Support

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The post Celebrate World Cancer Day on February 4, 2022 appeared first on 精东影业's Charities.

鈥淪egmentation鈥� refers to grouping your supporters based on shared characteristics (e.g. age, donation history, geographical area, etc.)听Identifying these common characteristics empowers your team to gain a deeper understanding of donors and what drives them to give. In turn, your marketing and fundraising teams can send tailored messages that appeal to each group, ultimately driving more value for your nonprofit.

If you鈥檙e early on in your nonprofit career or just need a refresher, we鈥檙e here to help. At Salsa, we empower nonprofits with the tools needed to connect with donors and build lasting relationships. We understand the value that segmentation can bring to all organizations. This quick guide will cover everything you need to know about getting started with donor segmentation, including:

• The benefits of donor segmentation
• The main challenge of donor segmentation
• Best practices for effective segmentation

So long as you have a thorough understanding of this strategy and , you鈥檒l be equipped to establish healthy supporter relationships. Ready to cover the basics of segmentation and gather actionable tips along the way? Let鈥檚 dive in.

Is workplace giving part of your fundraising strategy? Workplace donors provide your cause with funding听all year long, and they give on average five times more than individual donors. Learn more in this Washington Post article, “.”

The Benefits of Donor Segmentation

Regardless of your nonprofit鈥檚 mission, donor segmentation is an important strategy that can substantially strengthen your support system. It enables your organization to communicate with donors in meaningful ways. While useful for all-sized organizations, this strategy is especially crucial for larger nonprofits with thousands of supporters.

When leveraged effectively, donor segmentation enables your marketing and development teams to:

• Deliver meaningful content that appeals to donors鈥� interests.
• Reduce the number of irrelevant messages to donors who 诲辞苍鈥檛 belong to certain segments.
• Ask for feasible donation amounts based on giving patterns (i.e. donation amount, frequency, etc.)
• Offer relevant additional engagement opportunities outside of donating.

When you 诲辞苍鈥檛 segment your donors, you risk losing them. When someone donates, they shouldn鈥檛 be tossed into a generic email list where they鈥檙e bombarded with a bunch of information that doesn鈥檛 pertain to them. This can easily lead them to unsubscribe and stop supporting your nonprofit altogether, and there鈥檚 a high chance that they鈥檒l take their support to a different organization that personalizes their experiences.听

that as many as 94% of people who discontinued communications with a company did so because of irrelevant promotions or messages. Segmentation helps make your communications relevant, personal, and compelling.

The Main Challenge of Donor Segmentation

While segmentation has its benefits, it presents one major challenge that will work against your efforts: inaccurate data.

Inaccurate data can quickly derail your outreach and actually damage relationships rather than improve them. For instance, if you inaccurately record a supporter鈥檚 donation history, you may that substantially exceeds their budget. Especially when they receive a lot of these appeals, your messages can come off as insensitive and may steer them away.

Maintaining an accurate database is crucial. As explained by , good hygiene involves addressing any 鈥�dirty data鈥�.containing errors, whether it鈥檚 outdated, incomplete, duplicated, or simply incorrect.鈥澨�

Acting on any false information can have major costs; that same guide estimates that incorrect information costs organizations around $3.1 trillion a year in the U.S. alone.

The easiest way to maintain good data hygiene is to leverage the right constituent relationship management (CRM) system.听

Your solution should automate data collection and pull data from all types of campaigns. When your fundraising and marketing software integrates with your nonprofit CRM, data collection is seamless. Everything will flow into a single system, eliminating manual entry and giving you a 360-degree view of your organization鈥檚 performance.

Even when you invest in a powerful CRM, it鈥檚 best to regularly clean up your data to ensure it鈥檚 as accurate as possible. So regularly check any data that looks out of line and address it quickly.

Best Practices for Effective Segmentation

While segmentation is certainly useful, it鈥檚 only effective when you apply best practices. With the right practices under your belt, your communication team will be able to quickly understand who they鈥檙e talking to, why they鈥檙e reaching out to them, and how to appeal to them.听

Your segmentation can either improve donor retention or (when ineffective) drive valuable supporters away. Let鈥檚 walk through a few ways you can make the most of segmentation.

1. Create meaningful donor segments.

An initial step that you鈥檒l need to take is to determine which donor segments make the most sense for your nonprofit. There are several ways to group your donors, each of which will require prospect research, and your team will need to think about which donor segments are relevant to your cause and which contexts they can be used in. Many nonprofits group donors by:

• Giving history. You should be aware of how much and how frequently donors give. This will help you time your appeals and ask for the appropriate donation amount. Another point you鈥檒l want to consider is if they鈥檙e a first-time donor or a returning donor. First-time donors often need extra support and outreach than repeat donors.

• Preferred communication methods. An appeal may be fully optimized to convert but go unnoticed because you didn鈥檛 contact the donor using the right platform. You can segment donors based on how they prefer to be contacted, whether it鈥檚 via email, phone call, direct mail, or some other means. It can also be worthwhile to consider how often they鈥檇 like to hear from you.

• How they were acquired. It鈥檚 crucial to know where each donor initially came from so you can make relevant appeals down the road. Common examples of this include your nonprofit鈥檚 website, social media, and events. There are many other ones to consider, though. For instance, they may have originally been a volunteer that converted to a donor.

explains that your team should track additional information beyond this. Your donor management software should also store valuable information like relationships (whether familial, business, etc.), demographics, interests, and biographical information.

Using segments like these, you can send out optimized communications that are more likely to encourage recipients to convert. For instance, you may choose to send a targeted fundraising ask based on a donor鈥檚 current giving level. In this case, it would make more sense to send out appeals based on giving history, rather than their communication preferences.

What do companies want from their nonprofit partners? Access the free report, 精东影业’s Charities Snapshot Nonprofit Research, to find out this听answer and more.听

2. Deliver tailored fundraising asks.

We鈥檝e briefly touched on the idea that segmenting your donor data allows you to deliver customized appeals. If your development team frequently sends generic appeals to your entire contact list, that鈥檚 a good way to drive them away from your cause.

Like we said early on, your donors want to feel your nonprofit cares about their experiences enough that you took the time to understand their preferences. Here are a few ways your team can tailor fundraising to fit different segments:

• Take their preferred giving methods into account. Tailor your asks to segments that prefer to give using a certain platform. For instance, a technologically inclined audience is much more likely to give if you send them online giving opportunities as opposed to sending direct mail appeals.

• Offer other engagement opportunities. What other activities have your donors participated in? For instance, maybe they regularly attend events or volunteer. Knowing this, your team can invite them to your next event or share an upcoming volunteer opportunity. That way, they can become more involved with other activities in addition to donating.

When you leverage your segments in smart ways, you can truly connect with donors and drive them to give. Each donor will receive appeals, invitations, and other opportunities that adhere to their specific interests.

3. Promote corporate philanthropy to the right donors.

After donors鈥� data flows into your nonprofit CRM, you can group them based on their corporate philanthropy eligibility. All sorts of businesses have a corporate social responsibility (CSR) strategy. Frequently, these include matching gift programs that can dramatically boost your organization鈥檚 fundraising potential. Here鈥檚 how defines matching gifts:

鈥淢atching gifts are a type of corporate philanthropy in which companies match donations that their employees make to nonprofit organizations.

When an employee makes a donation, they鈥檒l request the matching gift from their employer, who then makes their own donation. Companies usually match donations at a 1:1 ratio, but some will match at a 2:1, 3:1, or even a 4:1 ratio.鈥�

Some sources estimate that these opportunities generate $4-$7听billion for the nonprofit sector each year. Understanding your donors鈥� eligibility allows you to market the opportunity to the right individuals and secure any unclaimed fundraising dollars.

Be sure to capture employer data during the giving process. Your team can go into your CRM and flag everyone鈥檚 eligibility by searching a database like Double the Donation. Alternatively, use an integrated prospect research tool to automatically flag certain corporate affiliations.

Access a discount on Double the Donation’s employee matching gift tools, exclusively for听精东影业’s Charities nonprofit members!听Learn more here.听听

As we saw with the pandemic, the fundraising landscape can change drastically and without warning. As such, nonprofits should revisit their segmentation strategies to account for gaps and address evolving priorities. Regularly assess which segments you use and why. Doing so allows you to evaluate your segments鈥� performance and make adjustments.

When leveraged effectively, your donor segments can improve your fundraising tremendously. With all this in mind, how will you use your segments to strengthen your fundraising efforts and donor relationships?

About the author:听

Gerard Tonti is the Senior Creative Developer at , the premier fundraising software company for growth-focused nonprofits.听Gerard’s marketing focus on content creation, conversion optimization and modern marketing technology helps him coach nonprofit development teams on digital fundraising best practices.

The post Donor Segmentation: A Quick Guide for Impactful Nonprofits appeared first on 精东影业's Charities.

You鈥檝e probably heard of matching gift programs, a type of corporate giving program in which companies financially match donations their employees make to nonprofits. But have you been able to make matching gifts an active part of your fundraising strategy?

in recent years, so more and more companies are implementing or expanding their matching gift programs. That means more employees are eligible for a match when they donate to nonprofits like yours.

If you鈥檙e unsure of how to convince your nonprofit team to jump on the matching gifts bandwagon, we鈥檝e outlined some key strategies you can use to get your organization onboard:

1. Focus on both leadership and staff.
2. Demonstrate the value of matching gifts.
3. Develop a long-term plan.

It can be difficult to convince a nonprofit organization that it should be investing time and energy into pursuing matching gifts. We鈥檙e going to offer ways you can successfully do this. Let鈥檚 get started.

1. Focus on both leadership and staff.

When we talk about getting your nonprofit team onboard, we mean your entire team. That includes both leadership and staff.

Start with leadership first, and once you鈥檝e made your case at that level, you鈥檒l be in a better position to bring your staff on board, too. Why? It鈥檚 simple: When leadership at your organization is excited about and invested in matching gifts, that commitment will trickle down to all of your team members.

As you prepare to engage with your organization鈥檚 leadership about matching gifts, follow these tips for success:

• Respect their time. Above all else, make sure you鈥檙e respecting your leadership team鈥檚 time. They鈥檙e already busy juggling many other tasks, so if you show that you respect their time and schedule short meetings with actionable information, you鈥檒l already be a step ahead.

• Effectively convey your message. One effective way to convey your message is to share educational information that teaches your leadership team about matching gifts and helps them see the impact they can make. After all, your leadership may not have a lot of background knowledge around matching gifts.

• Use data. Use data your team already has to make your case. For example, compare your current matching gift revenue to what you could be getting from match-eligible donors. Part of this means identifying whether your donors work for . We鈥檒l discuss this more in the next section.

Once you鈥檝e met with leadership, continue scheduling short follow-up meetings to keep them updated on your progress. As leadership warms up to the idea of pursuing matching gift programs, you鈥檒l be in a better position to rally your staff, as well.

精东影业’s Charities nonprofit members, you could qualify for an exclusive discount on Double the Donation’s matching gift听tools. Learn more听here.

Next, as you begin reaching out to your staff members to get them on board as well, be sure to consider the following tips:

• Educate them. Just as you鈥檝e been educating your leadership team, offer resources to your staff (like ) to cover the basics of matching gifts.

• Incorporate matching gifts into onboarding. Whenever you train new staff members at your nonprofit, make sure they understand how matching gifts work from the start so they can assist donors and other individuals when needed. Offer additional resources like one-pagers, meetings, and webinars to continue educating them.听

• Encourage outreach. Encourage staff to include matching gifts in their marketing and campaign materials. Keeping matching gifts at the forefront of everyone鈥檚 mind (including staff and donors) will help build up your revenue and maintain its importance.

Both your leadership and staff should have a clear understanding of matching gifts and how they work. When leadership buys into matching gift programs, your staff will follow suit. And from there, you鈥檒l be in a great position to grow your revenue.

2. Demonstrate the value of matching gifts.

Now that we鈥檝e covered the general steps of securing support from your leadership and staff members, it鈥檚 important to discuss specific ways you can demonstrate the value of matching gifts.听

After all, showing the value that matching gifts can bring to your organization is one of the most effective ways to convince your team that it鈥檚 worth focusing on.

We鈥檙e mostly going to talk about data here. As you make your case to both leadership and staff, think about the following:

• Use general matching gift data. The numbers speak for themselves. According to , more than 18 million individuals work for companies with matching gift programs. That means there鈥檚 a chance that most of your donors are eligible to submit a match request following their donations.听

• Use the data you already have. Build on the data you鈥檝e compiled in recent years. This can include the number of match-eligible donations you鈥檝e received versus actually submitted matches, total revenue raised from matching gifts, and the number of donors who work for matching gift companies. You can also add up the number of match-eligible donors from last year who didn鈥檛 submit a match request, as well as the total value of those missed opportunities.

• Make it visual. Display your key data points about matching gifts in a visually appealing manner. This will make it easier for your team to digest and understand the impact matching gifts can have on your organization.

Using all types of data, both general- and organization-specific, can back up your reasons to actively pursue matching gift programs. This data will then help demonstrate the value offered to your nonprofit, and you鈥檒l present an excellent case to your team.

3. Develop a long-term plan.

Even after you have your nonprofit team on board, there鈥檚 still a lot of work to be done. That鈥檚 why developing a long-term plan will enhance the value that matching gifts offer your organization.

Here are some ideas to keep in mind as you think long term:

• Develop a matching gift team. This team can be made up of representatives from all over your nonprofit, but it shouldn鈥檛 be too large. These team members will work on your matching gifts strategy to develop a plan, determine your budget for matching gift outreach, and analyze data and reports.

• Think about marketing. Consider all the marketing channels your team can use to reach out to donors about matching gifts. This includes social media posts, newsletters, , and other forms of communication.

• Create a standardized process. This point especially applies if your organization has multiple chapters. It鈥檚 essential to follow a standardized process for matching gift management so you can be sure everyone is on the same page. The less confusion staff members and donors encounter, the better.

When you have long-term plans set in place, you鈥檒l ensure that your matching gift strategy is ready for the long haul. This means keeping your leadership team and staff members in the loop and delegating responsibilities to the appropriate individuals and departments.

There are many ways to fundraise, and implementing a matching gifts strategy at your organization is essential for success. Hopefully, these tips have given you ideas for getting your nonprofit team onboard and engaged with matching gifts. Good luck!

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Matching gifts are an excellent way for nonprofits to potentially double their fundraising revenue without asking supporters for more donations, and for employers to incentivize giving and increase听support of their community:

• Nonprofits, learn everything you need to know about matching gifts听.
• Companies:听Download the Definitive Matching Gifts Guide for Employers here.听

Reminder: 精东影业’s Charities nonprofit members who are new Double the Donation clients are eligible for a听$250 credit听on听any Double the Donation plan in your first year!听Learn more.

Adam Weinger is the president of听, the leading provider of tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs.听

The post Matching Gift Programs: Getting Your Nonprofit Team Onboard appeared first on 精东影业's Charities.

Improving your nonprofit鈥檚 donor retention rate also makes your marketing efforts more cost-effective. Each time your nonprofit makes contact with a new donor, you must walk them through every step of the donor conversion process. Once they reach the final step of giving to your organization, convincing them to stick around and donate again next month both improves your nonprofit鈥檚 marketing investment and creates a reliable revenue stream for your nonprofit.听

Check out these听on demand webinars听to learn more about the power of recurring giving.听

The question, then, is how do you get donors to stay invested in your nonprofit? Our team at and direct mail appeals, and we鈥檝e found that cultivating relationships with donors revolves around showing your appreciation for their support with meaningful displays of gratitude.听

Saying 鈥渢hank you鈥� sounds simple, but it quickly becomes more complicated when you take into account different kinds of donors and their unique relationships with your nonprofit. To help your fundraising team understand how to approach donors and express gratitude, we鈥檒l walk through best practices on how to:

1. Send Thank You Cards
2. Host Donor Appreciation Events听
3. Spotlight Major Donors听
4. Create a Donor Wall听

Remember that when you thank your donors, the goal is to strengthen their connection with your nonprofit. Think about how each document builds on your current relationship and offers further opportunities for engagement and participation in your nonprofit鈥檚 community.听

1. Send Thank You Cards

Thank you cards are a relatively standard way to show your thanks, but that doesn鈥檛 mean they aren鈥檛 effective at making donors feel appreciated. Sending monthly donors routine thank you cards is also a low-cost way to repeatedly show your gratitude and keep your nonprofit in the back of their minds.听

Donors who have been with your nonprofit for long periods of time are particularly good candidates for thank you cards. can help strengthen your nonprofit鈥檚 relationship with donors by including personal details such as:

• Their name. Including a donor鈥檚 name over a generic 鈥淒ear Donor鈥� greeting lets donors know that you see them as individuals. Use your donor database or CRM to track your donors鈥� personal information so every thank you card created is addressed to the right person, sent to the right address, and customized to reflect their relationship with your nonprofit.听

• Their donation history. How much have they donated in the past? Have they given to a specific campaign? Donors want to know the impact of their specific donations, so reference which program they donated to and what their support accomplished to make them feel like an integral part of your nonprofit鈥檚 success.听

• Additional participation in your nonprofit. Some donors attend events, volunteer, or engage in other ways with your nonprofit. By referencing these details in your thank you card, donors will feel they are getting a truly unique message from a nonprofit that cares about their support.听

According to stop acknowledging recurring gifts after three months. While a donor鈥檚 support is rarely contingent solely on being thanked, receiving regular thank yous for months to then be greeted with silence can be a bit jarring. Show your donors that you care about them no matter how long they鈥檝e been with your nonprofit by continually showing your appreciation after each donation.听

2. Host Donor Appreciation Events

Fundraising events are not only opportunities to earn donations, they also allow your nonprofit to strengthen its relationships with current donors. In addition to mingling with donors at your regular events, consider hosting special events specifically for donors.听

A good example of a high-value fundraiser that warrants a donor celebration event is a capital campaign. Capital campaigns often end with celebratory parties as a thank you to everyone who participated, with special honors given to the major donors who contributed the bulk of the funds raised.听

Take a moment during your events to recognize your donors through speeches and toasts. In some instances, you can offer a general thank you to all donors (such as after a crowdfunding campaign), while other situations require specific, personalized recognition. For example, at an auction, be sure to take the time to honor the various businesses that contributed items or monetary support to the event.

Above all, at your donor appreciation events, be sure to give your guests something to do other than donate. Activities outside of giving help donors feel like they are part of a community rather than a money dispenser. Creating a memorable experience can be its own reward as donors are likely to spread the word about the fun event they attended with family and friends.听

3. Spotlight Major Donors

Your nonprofit has multiple communication tools at its disposal, and many of them can be used to showcase a specific contribution made by a major donor. Remember to check with donors ahead of time before spotlighting them, as some will feel flattered by the attention, while others will be less comfortable with public recognition.听听

After getting the okay from your donors, determine which of your communication channels you want to use to highlight your high-end givers. Check to determine your major donors鈥� preferred communication channels so they鈥檒l be sure to see their spotlight once it鈥檚 posted.听

Some of the most common ways to spotlight donors are:听

• Social media. Social media posts tend to be shorter, but they also have a larger audience and are easily accessible. Your donor can promote their nonprofit involvement to their friends and family by interacting with your posts. Include an eye-catching photo or image and be sure to communicate the specific impact of your donor鈥檚 contribution, so anyone who scrolls past can quickly understand who your donor is and why his/her/their support matters.

• Your newsletter. Whether your newsletter is digital or physical, it likely has the space to add a donor of the month/week section. By doing so, you can routinely showcase donors to your nonprofit鈥檚 community. Making your spotlights a regular part of your nonprofit鈥檚 communication can make some donors feel less shy about being recognized or even inspire others in the community to get themselves on the front page of your newsletter.听

• Your website. Similar to your newsletter, your nonprofit can dedicate a section of its website towards honoring donors. You can create an entire page specifically to acknowledge key donors or, if you have a blog, you can use that channel to routinely highlight donors. Continually updating your website to spotlight donors also shows site visitors that your nonprofit is active and receiving a healthy amount of funding, which can encourage them to continue supporting your mission.听

These donor spotlight ideas tend to be low-cost and also provide an opportunity to strengthen your connections with donors by collecting brief biographies or asking them to articulate what your nonprofit means to them. Donors then feel recognized by both your nonprofit and your community, which can lead to continued participation in events, fundraisers, and other activities.听

4. Create a Donor Wall

While every donor deserves a thank you, major contributors often require more than a well-worded email. At the end of major fundraising campaigns such as capital campaigns, take a moment to assess your key donors and plan how to show your appreciation in a memorable, lasting way.听

One common strategy for retaining major donors is to create a donor wall. Donor walls are physical structures, usually housed in your nonprofit鈥檚 headquarters, that list the names of important donors. Donor walls vary in size, shape, and requirements for being honored on the wall.听

For example, some nonprofits create a monetary cut-off point for recognition while others choose to erect donor walls for specific campaigns and thus acknowledge the donors who gave specifically to that campaign or program.听

Donor walls are permanent and require a greater investment of resources than other forms of donor appreciation, so be sure to conduct your research and talk to consultants before constructing one. You can find inspiration for what you want in a donor wall by looking to other nonprofits and using online resources like听听to check out examples you may not be able to see in person.

____________________________________________________

鈥�Focusing on donor retention is a sustainable fundraising strategy that helps your nonprofit create reliable revenue streams. One of the most effective ways to convince donors to stay with your nonprofit is to say 鈥渢hank you,鈥� and show your appreciation for their support. Take a look at each donor鈥檚 history with your nonprofit to determine the most successful way to thank them, whether that鈥檚 through a traditional card or a large-scale donor wall.

About the author:听Grant Cobb is a fundraising specialist with over 6 years of experience in the nonprofit space. Currently the head of marketing and analytics at , he is a huge proponent of data-driven decision making and the push to bring high-level analytics and fundraising to all.

The post Improving Donor Retention: 4 Ways to Thank Your Donors appeared first on 精东影业's Charities.

Unfortunately some pet stores still choose to source their puppies from commercial dog breeding operations known as 鈥減uppy mills.鈥� Behind the cute, fluffy puppies you see in those store windows is a very shady, cruel industry where dogs are treated horrifically.

Corporate 精东影业 can be a good and an important ally to animal welfare leaders like the in the fight against all forms of animal cruelty 鈥� like puppy mills. In this article, we share some background and facts about puppy mills; highlight the positive results that have come from the HSUS鈥� work, and outline ways that businesses and their employees can join together to help the HSUS end the cruel treatment of dogs in mass breeding operations.

What Makes Puppy Mills and the Associated Pet Stores Bad

Every year, some 1 million adoptable dogs are euthanized in shelters in the US while puppy mills churn out an estimated 2 million puppies 鈥� and there are thousands of puppy mills currently operating across the United States. Life inside these intense breeding operations鈥攚hich can see dogs crowded into someone鈥檚 basement, barn or shed, stacked in outdoor cages exposed to the elements, or hidden in a windowless concrete building. Mother and father dogs often spend their entire lives in the dark and in misery, deprived of basic needs like adequate food and water, medical care, fresh air or room to move freely. Mill owners treat them as breeding machines and the litters of puppies they produce as units of production. They hide the noise, smell and squalor by operating in rural areas. And they use deceptive advertising to hide the grim reality of where pet store puppies come from.

Although all 50 states have anti-cruelty laws, they are seldom applied to puppy mills if the dogs in question have the rudimentary basics of shelter, food and water. Mill dogs are often treated as agricultural 鈥渃rops鈥� and not as pets, with little concern for their health and well-being.

Puppy mill dogs are often sold to unsuspecting families despite having serious and even fatal health and hereditary conditions such as seizures, neurological conditions, liver disease, parvovirus, distemper, parasites, pneumonia, or skin and ear infections.

The Humane Society of the United States receives complaints from buyers of sick puppies on a daily basis鈥攎ore than 5,300 in the last 10 years via our online complaint form, email and our puppy mill tip line. We have published the results of 10 years of complaints and stories from consumers who purchased puppy mill dogs. The accounts are heartbreaking and hard to read. And they are far too common.

It鈥檚 not unusual for puppies to seem healthy at the time of purchase鈥� deadly diseases and conditions can have weeks-long incubation periods鈥� only to become sick or even die within a few days of arriving in their new home. Some buyers report spending thousands of dollars trying to save the life of a sick puppy, with a few spending more than $10,000 on veterinary care to save the life or ease the suffering of a beloved pet.

What the HSUS is doing to Stop Puppy Mills:

The Humane Society of the United States is leading the fight to end retail sales of puppies, drive inhumane puppy mills out of business, strengthen care standards and oversight of mass breeding operations, and move consumers away from purchasing a pet and toward adoption. More than 35,000 homeless pets have been saved as a result of our Puppy Friendly Pet Stores conversion program, which encourages pet stores to help with homeless pet adoptions rather than selling commercially-raised puppies.

Our Animal Rescue Team has rescued more than 10,000 dogs;

• The Animal Rescue Team deploys to scenes of suspected cruelty and neglect at puppy mills and launches a rescue as soon as law enforcement gives the green light.
• Use the courts to hold retailers and mill operators accountable: Our findings and investigations have triggered multiple consumer lawsuits against retailers and mill owners and shut down dozens of mills and pet stores.
• Change bad federal policy: We got the US Department of Agriculture to crack down on the import of puppies from foreign mills, saving thousands of dogs from transport before they were fully weaned and vaccinated.
• Move customers toward adoption instead of purchases: Our Puppy Friendly Pet Stores program has helped more than 3,000 pet stores pledge not to sell puppies, and led to adoptions of more than 35,000 local shelter pets instead.

Our work on puppy mills has changed the landscape for dogs used in the breeding industry. We have helped pass 380 local ordinances and three state laws that end sales of commercially raised puppies (and other animals) in retail pet stores, carried out multiple undercover investigations that led to the closure of stores and mills, publicized violations and abuses by mill owners from inspection records and data, and run national campaigns that educate consumers about how and why to adopt their next family member from their local shelter or rescue group. In May 2020, the USDA finalized a new rule requiring commercial dog breeders to obtain regular veterinary care and vaccinations for dogs, provide continual fresh water, and to demonstrate compliance with the Animal Welfare Act before obtaining a new license. The rule encompasses several standards that HSUS requested in a 2015 legal petition to the agency and had been pressing the agency to adopt ever since.

How Businesses and Employees Can Help:

Our Stop Puppy Mills campaign exposes inhumane breeding operations and sales in states with high numbers of mills. We investigate suspected cruelty and neglect at pet stores that sell puppies from mills. We collaborate with and assist law enforcement authorities to enforce laws and prosecute offenders, and provide ongoing law enforcement training, tip lines, rewards, and investigations.

We鈥檝e made great progress but much more needs to be done. And a large percentage of your employees and consumers care about what we are doing.

With your support, we will continue to:

• Expose cruel conditions at mills and animal neglect at pet stores
• Reduce the market for puppy mill dogs by restricting or banning retail sales, creating partnerships between pet stores and shelters and moving consumers toward adoption and responsible breeders.
• Enact strong standards of care and higher penalties for violations in the biggest puppy-producing states, reform US Department of Agriculture regulations for commercial dog breeding and ensure vigorous enforcement of oversight laws.
• Save dogs trapped in puppy mills through direct rescues and assistance to law enforcement and other rescue groups

As an employer, you can help us do this through multiple methods:

1. Campaign: Hold a workplace giving drive focused on this cause. Many people simply aren鈥檛 aware of the cruelty of puppy mills and pet stores that sell dogs. By featuring The Humane Society of the United States in your campaign, you can help the HSUS raise awareness about this growing problem, while providing employees with an easy, secure way to take action. While there are different ways employees can donate through workplace giving, the most popular method is via payroll deduction, which allows employees to have a small amount of money deducted from each paycheck each pay period for a year. For example, a gift of $130 total (just $5 per paycheck for 26 pay periods) will help the HSUS rescue one animal from a puppy mill. This is a perfect example of how an employee can make a larger contribution 鈥� and life-saving impact 鈥� and pay for it in small, more feasible installments, without losing the tax benefits of charitable giving. And because of this year-round sustained gift, organizations like the HSUS can more strategically use that donation to help protect and save animals. This article highlights a few more ways employee payroll donations can make an impact and help the HSUS protect animals.
2. Offer Employees Paid Time Off to Volunteer or Feature Current HSUS Volunteer Opportunities: The importance of workplace volunteering is accelerating 鈥�精东影业鈥檚 Charities research has shown it听is the听second most important component of employee engagement programs, and听the #1听motivation for workplace donors. As more companies have prioritized corporate volunteering and brought this spirit of innovation to their employee giving programs,听they have seen the results: improvements in recruiting and retention, employee satisfaction, leadership and skill development, brand value, innovation, community relationships, employee health, and more. One way your employees can support the HSUS through volunteerism to give them paid time off to be , to get involved with animal protection issues in your state through the HSUS鈥� , or to feature current volunteer events on your employee volunteer platform by referencing which helps you find opportunities based on location and virtual/at home opportunities.
3. Matching gifts and/or volunteer grants: An effective way to further demonstrate your company鈥檚 commitment to supporting its employees and amplifying their gifts to the HSUS is to match employee donations or offer to make grants to the HSUS based on how many volunteer hours employees give (known as Dollar for Doers service grants). 听for workplace donors. In fact,听听say they’re more likely to donate if a match is offered, and听听if matching is applied to their donation.听
4. : Hold a drive encouraging employees to donate items. The HSUS鈥� Animal Rescue Team has a hefty list of supply needs that varies based on the deployment. Some common supplies on that list () include, crates (airline and metal), pet beds, slip leads, food and treats, medical and preventative supplies, and toys.
5. : Making a direct donation via grant can help ensure the HSUS鈥� most urgent needs are meant and sponsoring an HSUS event helps underwrite the costs of the events so that all of the funds raised can go directly to our work. When you sponsor an event, your company will be affiliated with the leader in the fight for all animals. It鈥檚 an exciting way to connect with new and current customers in their daily lives and demonstrate your commitment to animal welfare.

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Alongside this shift, employee attitudes about philanthropy are changing, too. Research shows workers are willing to donate to charitable causes or give their time through volunteering鈥� in fact, they鈥檙e excited to do so. So what does this mean for you?

If you鈥檙e an employer, this means better opportunities to foster employee engagement. If you鈥檙e a nonprofit fundraising professional, this means greater support for your cause. Whatever your perspective, you must first fully understand employee motivations to take advantage of growing charitable sentiments.

With this in mind, 精东影业鈥檚 Charities released a study exploring attitudes of 精东影业n workers toward workplace giving, volunteering, and corporate social responsibility (CSR). The study found these top five motivations for employee giving:

1. Paid time off to volunteer
2. Employer matching gift programs
3. Easy-to-use online giving platforms
4. Volunteer grant opportunities
5. Ability to connect with colleagues and causes of their choosing

Here at have seen firsthand the benefits of strong bonds between nonprofits and the for-profit world. We鈥檒l dive into this issue by first explaining why you should pay attention to trends in employee giving and what they mean for you. Then, we鈥檒l describe the top five employee-giving motivations and provide additional tips for nonprofit professionals looking to steward donors to create long-lasting relationships. Let鈥檚 get started!

Why is employee giving so important?

Brands and nonprofits receive different benefits from employee giving, but they must work together to maximize these benefits. For nonprofit professionals, employee giving and corporate relationships can:

Expand your mission鈥檚 reach and build sustainable revenue

Nonprofits benefit from employee giving and corporate partnerships because of the fundraising boosts they provide. A central feature of these programs is payroll giving, enabling nonprofits to access recurring revenue all year long. In fact, workplace giving is considered one of the most cost-effective ways to support charities 鈥� because giving is aggregated, nonprofits save precious time and money processing a handful of larger donations throughout the year rather than thousands of individual payments along the way.

But these relationships are much more than just a funding stream. They also introduce your mission to a new audience that can bring novel ideas and a fresh perspective. Through consistent and deliberate stewardship efforts, these new audience members have the potential to become long-term supporters of your nonprofit 鈥� and even major gift donors.

Therefore, as a nonprofit professional, it鈥檚 important to analyze employee giving trends. Once you understand what drives donors, you can use your marketing platforms to encourage and empower your corporate partners to provide these enticing incentives. You鈥檒l gain a revenue boost through increased fundraising and a community of new supporters along the way!

From the employer perspective, employee giving and community involvement can:

Enhance employee engagement and improve your brand image

By promoting employee giving and providing opportunities for community involvement, you can augment employee wellness and decrease burnout. People derive personal fulfillment and a sense of accomplishment from volunteering and donating, and leaning into this sentiment boosts employee morale.

These types of programs have also increasingly become an expectation. Research shows that 71 percent of employees want their employers to provide opportunities for them to on the company鈥檚 social and environmental commitments, and community commitment is a factor when deciding where to work. CSR programs have gone from a 鈥渘ice to have鈥� job perk to a 鈥渘eed to have鈥� program to retain employees.

Ultimately, emphasizing employee giving helps enhance your image as a socially-responsible business operation, which is particularly important now, as the world watches how brands respond to the pandemic.

With these benefits in mind, here are the top five employee motivations for getting involved with nonprofit causes, and how employers can respond to these desires:

Paid time off to volunteer

In its study, 精东影业鈥檚 Charities found that employees listed having paid time off to volunteer as the number one motivating factor for getting involved in charitable causes.

After working all day, taking care of kids or other family members, doing household chores, and running errands, many people find it hard to find free time to devote to volunteering. However, by receiving paid time off to get involved in a local organization, employees can contribute their time and energy without worrying about the million other things on their to-do lists.

In the study, employees expressed gratitude for employers who offer paid volunteering time, saying they appreciate employer investment in their personal growth and development outside of work.

A year after the COVID-19 pandemic first hit, virtual volunteer opportunities have become the norm. Much of the volunteering is skills-based, which not only helps workers support their communities but also develops their leadership skills and broader skill sets.

Next steps: As an employer, you likely provide other opportunities for paid time off, such as vacation time, sick time, and time to take care of personal needs. By adding paid time off for volunteering, you can invest in your employee鈥檚 overall wellbeing and promote greater community development in the process. Click here for five key steps to starting an employee volunteer and skills-giving program.

Employer matching gift programs

The existence of employer matching gift programs is another top motivating factor for employees to get involved in charitable giving. According to 精东影业鈥檚 Charities鈥� Definitive Matching Gifts Guide for Employers, these initiatives involve employers matching contributions made by their employees to eligible nonprofits, usually dollar for dollar up to a certain amount.

These programs are so exciting to charitable-minded employees because they can double, triple, or even quadruple the impact of their singular contributions. Employees respect corporations that put their money where their mouth is and actively support nonprofits that are close to their hearts. And 84 percent of donors are more likely to give – and another one in three would give more – if their gift is matched, meaning it鈥檚 an incredibly useful tool for nonprofits. to add to their website which makes it easy for donors to find out if their employer matches contributions.

Next steps: Be sure to investigate the process of starting up a matching gift program to get this initiative started within your organization. Or, if you already have a matching gift program, remind your employees of the opportunity and encourage them to submit their forms to capitalize on their donations.

Easy-to-use online giving platforms

People 诲辞苍鈥檛 want to waste time figuring out how to donate to an organization. On the corporate side, consider . Do you want a giving platform that integrates with your other human resources, CSR, or business processes? Do you want to do something quickly 鈥� say, help provide support after a natural disaster? Do you want a giving-only campaign or do you want to include aspects such as volunteering, gift matching, corporate grants management, and so on? What kind of reporting do you need, and how do you want to visualize the data and share it? Do you want to use your workplace giving platform to help define your corporate goals, or do you already have a clear set of goals, such as the UN鈥檚 Sustainable Development Goals (SDGs), and your site needs to incorporate and reflect those goals?

On the nonprofit side, if a donation page or form is too confusing, many people will abandon it entirely rather than continue deciphering the various steps. Therefore, making sure donors can easily give to you, through a variety of mechanisms – including employee giving – is essential.

Next steps: Companies, check out this article that outlines four kinds of giving and engagement platforms available based on your goals and preferences. Nonprofits, if you鈥檙e creating your website or online donation page for your employees to support a specific organization, be sure to reference for a few best practices. You must make your page easily accessible from your main site, responsive to all devices, and able to process multiple payment methods. You should also ensure your form fields are simple, perhaps by adding pre-filled gift suggestions, to make the donation process as smooth as possible.

Volunteer grant opportunities

Much like matching gift programs, volunteer grants also offer employees the opportunity to get more out of their contributions than they originally thought. However, rather than matching monetary donations, companies reward employees who volunteer a certain amount by donating a set amount of money to that charity where the employee volunteered. This maximizes the impact of their employees鈥� contributions, helps brands engage and support their employees, and burnishes a brand鈥檚 reputation.听

These grants, which are sometimes also known as , encourage employee volunteerism by empowering them to make an outsized contribution to important causes. Along with offering paid time off for volunteering and a matching gift program, volunteer grant opportunities enhance your standing as an altruistic organization dedicated to investing in causes that improve the world. Double the Donation has a comprehensive list of .

Next steps: Show your employees you care about the causes and organizations that matter to them by implementing a Dollars for Doers program.

Ability to connect with coworkers

Employees emphasized having the opportunity to engage with colleagues as a top motivator for getting involved in charitable workplace giving. Employees often form groups to volunteer together, which creates deeper connections and friendships among coworkers. These improved relationships can contribute to smoother teamwork and better collaboration back at the office, too.

During this era of social distancing, staying connected with coworkers is essential, especially for employees who joined the team after the start of the pandemic. Virtual volunteering can be a great way for these new employees to meet the team and start forming relationships, and it can help old colleagues connect again in a new way. In many ways, workplace giving has become even more important during the pandemic 鈥� namely because these are digital programs that bring people together.听

Next steps: Learn the facts of employee giving and how you can make a difference while keeping your distance. Encourage employees to team up to participate in virtual volunteering tasks or socially-distanced volunteer opportunities. Consider sending out emails about upcoming volunteer opportunities or noting them on your shared calendar.

Tips for ongoing engagement

By now, employers likely have a good idea of how they can take employee motivations into account to promote giving and volunteerism for improved office culture. But how can nonprofit professionals make the most of increased employee altruism?

As this explains, access to diverse revenue streams helps nonprofits become more resilient. Utilizing multiple fundraising channels helps your organization weather crises and maintain consistent funding despite any disruptions. Your corporate partnerships are one of the many fundraising channels you must optimize to improve your long-term fundraising strategy.

For example, you might be carrying out a that requires a significant amount of fundraising, and your corporate partners will be one of the key funding sources in that effort. The key to maximizing employee giving and corporate partnerships is improving your donor stewardship approach.

As a fundraising professional, your engagement with employee donors shouldn鈥檛 end when you receive a donation from them. It鈥檚 imperative that you follow-up with individual givers to thank them for their contributions and keep them engaged in your mission by providing frequent updates on your projects and programs. Through donor recognition efforts, you can transform these one-time or infrequent donors into long-term supporters of your organization.

Be sure to also check in regularly with your corporate partners to thank them for their support, highlight the benefits of matching gift and volunteer grant programs for your cause and ensure they鈥檙e promoting these initiatives to employees.

Whether you鈥檙e an employer or a nonprofit professional, you should now have a clear understanding of what drives employees to get involved in nonprofit causes and how their engagement benefits your organization. Use this knowledge to your advantage by actively incorporating employee motivations into your strategy moving forward. Good luck!

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About the author: Long before Aly Sterling founded her eponymous , she was solving the unique yet similar problems encountered by nonprofit organizations.

Her decision to start her own business in 2007 was driven by her belief in leadership as the single most important factor in organizational success, and her determination to work with multiple causes at one time to scale societal change.

Aly鈥檚 expertise includes fundraising, strategic planning, search consultation, and board leadership development for the well-positioned nonprofit. She is regularly sought for comment by trade and mainstream media, including the Chronicle of Philanthropy and U.S. News & World Report. She has contributed to publications of BoardSource and The Governance Institute, as well as the Toledo Chamber of Commerce and The Giving Institute.

The post What Motivates Employees to Give? Exploring Top Incentives appeared first on 精东影业's Charities.

! Watch the 精东影业’s Charities and The Giving Block webinar听to learn how cryptocurrency works and why you should add it to your nonprofit’s听fundraising mix to diversify your revenue stream.

Bitcoin continues to reach new heights. Notable technology leaders like and large corporations like and Square are pouring their support and money behind Bitcoin, the digital currency. Visa announced it will add cryptocurrency to its payment network, opening up cryptocurrency to their 70 million merchants around the world. PayPal already allows its 346 million .

You might be surprised to hear that the with over 100 million users. Bitcoin alone has a market capitalization of , that has surpassed Visa, Disney, and Facebook. Momentum keeps building. Every week, if not day, Bitcoin gets bigger and with it future cryptocurrency donations for nonprofits.

Why donate cryptocurrency?

Similar to stock donations, crypto offers a more because cryptocurrency is classified as property. For donors, that means no capital gains tax and a fair market value deduction. That can often mean a 20-30%+ larger donation and deduction. Donating bitcoin directly can benefit both the donor and the nonprofit, by.

Bitcoin鈥檚 rising price means increasing future donation dollars for nonprofits. Widespread adoption of Bitcoin means new potential donors for nonprofits.

Crypto donation volume is hitting record highs

During the month of December, The Giving Block facilitated a record . This was part of their end of year BAG Season campaign. The biggest names in cryptocurrency come together with the biggest names in philanthropy for the biggest month of cryptocurrency giving.

This strong is only now becoming common knowledge in the crypto-verse. This combined with all-time high prices has resulted in a massive increase of cryptocurrency donations in December 2020, and is currently trending toward a parabolic growth of donations for 2021.

Who donates cryptocurrency?

With over 100,000,000 users, Bitcoin has become more popular than Venmo among Millennial and Gen-Z donors. And, the user-base is doubling every 1.5 years. Bitcoin is a rising star among young donors, with nearly half of. Over 60% of cryptocurrency users are under the age of 40.

Nonprofits can diversify their revenue streams by accepting cryptocurrency donations and open themselves up to a whole new pool of donors. Most crypto donors only donate in crypto so they tend to be new donors. These nonprofits stand out to the crypto community, stake their claim as early supporters and adopters, and as a result receive crypto donations.

What nonprofits should accept cryptocurrency donations?

Accepting cryptocurrency donation is the perfect solution for organizations whose fundraising has been affected by COVID and 2020 overall. It鈥檚 a low effort and low resource way to grow your revenue without needing to hire more staff. However, it is important to have the right guidance to set up your account and reach the right audience.

The Giving Block makes accepting cryptocurrency donations easy for nonprofits, with the #1 crypto solution for universities, faith-based, and other charities. They walk you through opening an account, receiving donations, automatically converting them for cash, and issuing automated tax receipts. With 100,000,000 users, crypto has become more popular than Venmo among Millennial and Gen-Z donors.

精东影业’s Charities and have formed a partnership to provide an easy way to accept cryptocurrency donations. You can read more here.

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The post Cryptocurrency Donations are on the Rise as Bitcoins Price Continues to Surge appeared first on 精东影业's Charities.

The Giving Block makes accepting cryptocurrency donations easy for nonprofits and is the #1 crypto giving solution. Their services include crypto account set-up, donation widget creation, an auto-sell conversion feature, and automatic tax receipts. With , cryptocurrency has become more popular than Venmo among Millennial and Gen-Z donors. Get started with The Giving Block today and open your doors to the future of fundraising.

The Giving Block team walks you through all parts of the onboarding process and stays to ensure the best crypto fundraising outcomes. Part of their services include marketing assistance to help your nonprofit reach the crypto community. 精东影业鈥檚 Charities members that take advantage of this partnership will gain access to a new pool of donors and have expert help alongside them.

精东影业鈥檚 Charities nonprofit members that sign up for The Giving Block services will gain access to a new pool of donors. They have strategic partnerships, which allow them to run mass fundraising campaigns for peak outcomes. Each year they also run , which is the Giving Tuesday equivalent for cryptocurrency.

Why do people donate crypto? Cryptocurrency is classified as a property by the IRS. Cryptocurrency donors are incentivized to to avoid capital gains tax and get a fair market value deduction on their tax return. Join other member organizations like No Kid Hungry who already accepts cryptocurrency donations.

Interested in signing up or learning more?

Head here and keep in mind that 精东影业鈥檚 Charities members will get a 10% discount on the first year of subscription fees!

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