Snapshot Nonprofit Research: Rising Tide of Expectations – Corporate Giving, Employee Engagement and Impact
Nearly 240 charitable organizations across the country were surveyedÌýforÌý¾«¶«Ó°Òµ’s Charities’ Snapshot Nonprofit Research, a report whichÌýexamines key trends shaping corporate-nonprofit partnerships andÌýexploresÌýhow charities face new expectations around accountability, transparency and impact.
Key Findings:
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Charities address higher expectations of donors. In the face of rising expectations, charities are responding to corporate, institutional and individual donors to better demonstrate greater accountability, transparency and results.Ìý
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Digital culture allows nonprofits to engage with key stakeholders. Technology and the digital culture are transforming the way nonprofit organizations interact and engage with companies and employees.Ìý
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Engagement is the new standard. Workplace giving is moving to a broader engagement model, and charities are providing greater opportunities for employees to learn about, interact and engage with them.Ìý
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Partnerships are key. Charities recognize the value of partnering with companies but are challenged to sustain those partnerships.Ìý
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