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By Andrew Plepler

At Bank of ¾«¶«Ó°Òµ, we’ve given fresh thought to the role we need to play in addressing social and economic challenges. Our purpose — to help make financial lives better for everyone we serve –has guided us over the past several years to change and make our company simpler and stronger, and it’s had a dramatic effect on our corporate social responsibility (CSR) philosophy.

No single person or entity has the expertise, resources or reach to address all of the challenges we face as a society. But given our size, scope and reach, we’re in a unique position to combine our resources with our partners’ expertise to make a real impact. Having previously approached CSR largely as a matter of philanthropy, we’ve realigned our priorities toward how we can use this combination of resources and expertise to drive change.

With polls showing that most ¾«¶«Ó°Òµns regard themselves as ill-equipped to handle their finances, we’ve identified an opportunity to educate those who are eager to learn. The challenge is in how to effectively reach people — to not only provide the resources for enhancing financial know-how, but also to connect people with information they need, when they need it.