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New US reveals a workplace giving culture transformed by technology, branding and the arrival of millennials in the workforce. Margaret Smith from the helps in embracing these new trends.

A recent considered close to 100 private sector employers, covering giving programs worth $230 million in over 20 industries and 2 million employees. It included some of the US’s most high-profile companies, including Wal-Mart Stores Inc, The Walt Disney Company, Thomson Reuters Corporation, JPMorgan Chase & Co and ¾«¶«Ó°Òµn Airlines.

Steve Delfin, President and CEO of ¾«¶«Ó°Òµâ€™s Charities, hailed the research as demonstrative of a paradigm shift and said there was a new workplace giving model emerging empowering employees to participate in the giving experience inside and outside the walls of the workplace.

The research follows previous reports issued by ¾«¶«Ó°Òµâ€™s Charities in and , a series intended to document shifts and trends in philanthropy, digital culture, workplace expectations, and demographic shifts concerning workplace giving.

Margaret Smith from the Australian Charities Fund provides Australian context for these emerging trends and assess the value to Australian companies in embracing them.