Lindsay J.K. Nichols | July 6, 2021

Workplace Giving and Payroll Deduction: One of the Best-kept Secrets to Creating Social Impact

It’s no secret: businesses and their employees want to support the communities in which they live and work. With numerous donation methods, including paper and electronic checks, debit and credit cards, bank account, and PayPal; the emergence of digital fundraisingÌýplatforms over the past decade likeÌýFacebook, GoFundMe, Apple Pay, and text-to-give;Ìýnot to mention the very newest options, likeÌýcryptocurrency;Ìýthere’s no shortage of methods for giving back.Ìý

However, so many options can be overwhelming and confusing – to employee donors as well as to the leaders tasked with coordinating their company’s employee giving and corporate philanthropy initiatives. How can a businessÌýhelp its staff most effectively raise money for causes they care about, create social change, and improve the world around us?ÌýThrough workplace giving,Ìýone of the best-kept secrets to creating individual and collective social impact.Ìý

I say “best-kept” secret simply because those who do, know. However, many still haven’t had the opportunity to try recurring payroll giving. Although workplace giving giving has been around for decades (upon decades), many still don’t understand how powerful recurring giving is for employers, staff, and the causes they support.

While ¾«¶«Ó°Òµâ€™s Charities continues to incorporate a variety of recurring donation approaches and methods into our suite of employee givingÌýtechnology plus customer supportÌýoptions, recurring giving by payroll deductionÌý(aka workplace/ employee/recurring/payroll giving) remains the most cost-efficient wayÌýto support nonprofits. In fact, it’s the driving force behind the success of the companies whose workplace giving campaigns we manage. Check out any of our free guides for examples and case studies of the collective impact made possible by workplace giving.Ìý

But, and this is the crucial part, I hear you asking me: why? What makes payroll deduction giving more beneficial to charities, employee donors, and employers – especially compared to other donation payment methods? Beyond that, what would happen if we stopped payroll giving? Or, conversely, ifÌýthere were even more recurring donations?

We’ve answered those questions when we’veÌýwritten about whyÌý,Ìý·É³ó²âÌý, why employee volunteering makes good business sense, how the workplace was crucial in the face of COVID-19, and more – but don’t just take our word for it.Ìý

¾«¶«Ó°Òµ’s Charities seeksÌýto unveil the secrets of workplace giving andÌýspecifically explain why recurring employeeÌýgiving is so cost-effectiveÌýin a series of conversations we titledÌýSaving the World, One Paycheck at a Time.ÌýListen to theseÌýÌýto hear fromÌýindustry expertsÌýwithÌýwhomÌýwe discussed the reality of payroll giving.ÌýWeÌýasked the tough questions so you don’t have to —Ìýand to their immense credit, these fearless guests didn’t hesitate to answer.

You’ll hear from Junelle Kroontje, Manager, King County Employee Giving Program (KCEGP), Seattle, Washington;ÌýCandi Maciel, Corporate Engagement Manager, Best Friends Animal Society;ÌýWillemijn Keizer, Director of Institutional Giving, Southern Poverty Law Center (SPLC);ÌýSusan O’Brien, Manager of the New Jersey Employees Charitable Campaign (NJECC); and more.Ìý

GoÌýat your own pace as you browseÌýthe video seriesÌýand presentation PDFs, then please, tell us what’s missing! WhatÌýother questions need to be asked? What would help make the caseÌýfor you and your organization? What information convinced you to giveÌýworkplace giving a try?ÌýJust email us hereÌýtoÌýlet us know.

Together, let’s makeÌýrecurring payroll giving one of theÌýworst-kept secrets to individual andÌýcollective social impact.Ìý

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