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Charitable causes supported by companies often differ from the individual interests and charities that employees want to support. Is there a ‘Sweet Spot’ or strategy companies can use to find a balance that appeals to all, while still aligning with the company’s philanthropic brand? Panelists at the April 2013 ¾«¶«Ó°Òµ’s Charities #GivingUnderTheInfluence Symposium lend their advice.

On April 24, 2013, ¾«¶«Ó°Òµ’s Charities hosted distinguished experts at the #GivingUnderTheInfluence Symposium, where a dynamic discussion took place about shifting employee expectations and how the digital culture is transforming the traditional workplace giving model into a more engaging experience inside and outside the workplace walls.ÌýThis video clip is from ¾«¶«Ó°Òµ’s Charities .