The Sesame Street Yellow Feather Fund (Sesame Workshop) | March 27, 2020
Sesame Workshop Launches ‘Caring for Each Other’ Initiative to Help Parents and Children During Coronavirus Pandemic
Rich array of Sesame Street content, including newly produced Sesame Street Muppet moments designed to entertain, educate, and comfort parents, caregivers, and children
In response to the unprecedented uncertainty facing young children and families, Sesame Workshop, the nonprofit educational organization behind听Sesame Street,听is offering a broad variety of free resources to help children and families during the coronavirus pandemic. Today鈥檚 announcement of the听Caring for Each Other听initiative marks the beginning of a commitment to support families for the duration of this crisis, with brand new content featuring the听Sesame Street听Muppets sharing messages of love and kindness, playful learning activities, and virtual play dates launching soon. Mindful that the adults who care for children need support too, the resources are intended to help caregivers as well as children.听听听听
The initiative features resources designed to help parents provide comfort and manage anxiety, as well as help with creating routines, fostering playful learning at home, and staying physically and mentally healthy.听听will be regularly updated to meet the needs of families as the situation evolves. Families can also watch听Sesame Street听episodes on HBO and PBS stations, and the PBS KIDS 24/7 channel, with an expanded offering of free on-demand听episodes of听Sesame Street听on PBS KIDS digital platforms.听
鈥淎round the world, young children鈥檚 lives are being turned upside down, and parents and caregivers are looking for ways to give their children鈥攁nd themselves鈥攁 sense of stability in this new normal,鈥 said听Dr. Rosemarie Truglio, Senior Vice President for Curriculum and Content, Sesame Workshop.听鈥淏ut there are things parents and caregivers can do to face each day with optimism.听Sesame Street听is here to provide the caring adults in children鈥檚 lives with the resources they need to help children, and foster their healthy development at home.鈥
Sesame Workshop is also creating brand new content on topics like handwashing, how to cough or sneeze properly, and how taking good care of yourself means taking good care of others, which will be available in the US and globally in a wide range of languages and released in the coming weeks.
Sesame Street听has long been a source of comfort for children and families during difficult times,鈥 said听Dr. Jeanette Betancourt, Senior Vice President for US Social Impact, Sesame Workshop.听鈥淲hile we don鈥檛 always know what to expect, we know that听Sesame Street听friends have the power to convey simple strategies and messages to help children and the caring adults in their lives find comfort. With听Caring for Each Other, we can help families get through these uncertain times and build hope for the future.鈥
Additionally, over 110 free听Sesame Street听ebooks are available on all major ebook platforms including Amazon Kindle, Apple Books, Barnes & Noble Nook, Google Play, and Kobo.
Resources will also be distributed through a wide range of partners in the US and globally, including community providers serving vulnerable families through听听and PBS stations.
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About Sesame Workshop听
Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We鈥檙e present in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically-funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit听.听
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Make More Initiatives Like This Possible! Donate to the Yellow Feather Fund through Workplace Giving.
Individual Donors:
As a donor, you can support Sesame Workshop鈥檚 programs and initiatives by donating to the Yellow Feather Fund through your employer鈥檚 workplace giving program (CFC# 58827 if you鈥檙e a military or federal employee participating in the Combined Federal Campaign). Your gift enables Sesame Street to research, create, and distribute materials used by educators, families, and service providers nationwide鈥攁nd helps us spread the message that every child is unique, and every child is amazing.
Businesses:
As the Yellow Feather Fund鈥檚 workplace giving partner, 精东影业鈥檚 Charities can help your company implement a program centered on supporting their work – through workplace giving campaigns, employee fundraising, matching gifts, and other employee engagement and philanthropic initiatives.听Click here to request more information听about how we can help you do this.
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