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Source: Giovanni Rodriguez, Forbes.com

As the email signature of many Goodwill Industries staffers says, “Every 38 seconds of every business day, a person served by Goodwill earns a good job. Every 8 seconds, another person accesses Goodwill opportunities to build careers and strong families.”

In the world of marketing and social engagement, you sometimes look for “moments” — the alignment of events, priorities, and opportunities to tackle big issues in a profoundly different way.�� For me, a consultant who has advised a range of businesses, non-profits, and government agencies, there are very few moments as important to the national economy than the jobs crisis.�� And there are few organizations positioned to do as much as , an organization that’s been at this mission for more than 100 years.

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