Sarah Ford | May 11, 2012
Edelman Study Shows Increase in Social Purpose’s Role in Consumer Purchasing Decisions
According to Edelman’s 2012 goodpurpose® study, “47% of global consumers buy brands that support a good cause at least monthly, a 47% increase from 2010.”Ìý Now in its fifth year, Edelman’s 2012 goodpurpose® study explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations.
For an analysis by Carol Cone on what this study indicates, .Ìý Plus, to listen to Carol Cone, Global Practice Chair for Edelman Business + Social Purpose, discuss the study on a recent episode of .
Ìý
Get Resources and Insights Straight To Your Inbox
Explore More Articles
February is Marfan Awareness Month!
Marfan syndrome affects an estimated 1 in 5,000 people regardless of race, ethnicity, or gender, and experts estimateÌýthat nearly half the people who have Marfan…
Read Article
February is Cancer Prevention Month
A substantial proportion of cancers could be prevented, including all cancers caused by tobacco use and other unhealthy behaviors. Excluding non-melanoma skin cancer, at least…
Read Article
Celebrating the Agents of Change this Black History Month
During Black History Month, which takes place each year during the month of February, there is much to celebrate about the past achievements and impact…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
