Lindsay J.K. Nichols, Vice President, Marketing & Communications | March 18, 2020

Coronavirus Concerns? Show Your Workers You Care (You Really Care) in Three Steps

COVID-19, also known as the coronavirus, is here.

In a blink of an eye, it seems our world has turned upside down. If you鈥檙e like me, you鈥檙e working remotely, you鈥檝e read 鈥渋n an abundance of caution鈥 more times than you can count, you鈥檙e managing a child who is climbing the walls without school to occupy her time, and you鈥檙e casting about trying to find some tangible way to help yourself, your loved ones, and the broader community in which you live and work鈥攏ot to mention those hit听hardest by the outbreak.

While we may not be able to help everyone impacted by coronavirus right now, you can help the people you work with day in and day out right alongside you. Here are three affordable steps you can take this very minute:

  1. Prioritize perks. In addition to remote work, which helps your team follow the recommended social distancing 鈥 keeping at least six feet away from each other 鈥flexible work schedules are helpful for those who are now juggling children no longer in school, caring for sick loved ones and those vulnerable to the coronavirus, and generally trying to manage the new normal in which we find ourselves. If your day-to-day work has slowed, this is also an optimal time to focus on training and development for your staff. 听Many development programs are online, as well as free , white papers,听guides,听and case studies – so it’s a perfect time to help your team brush up on what’s new, and what’s tried and true, all while maintaining their social distance. Casual work dress is also a perk for those that need to go into the office or get on video conference calls.
  2. Build trust. Last year, that nearly two-thirds of global senior executives believe trust among people, businesses, and institutions is declining.听What鈥檚 more, PwC鈥檚 found that a lack of trust is a significant threat to an organization鈥檚 ability to grow. There is no doubt, trust has become a source of competitive advantage. Harvard Business Review that people in 鈥渉igh trust鈥 companies report less stress, higher productivity and engagement, and less burnout. Companies that want to strengthen trust听begin听with their own employees. Right now, there is a deluge of information about the coronavirus, and many employees will look to their managers for guidance. And while you may not have all the answers, simply by checking-in on your team early and often, you build trust. Let your team know that you are following the coronavirus situation and will provide updates when possible, and ask your team how they are faring. Showing them you have empathy for their unique situations goes a long way in trust-building. There are a lot of helpful tips to guide you through this situation, like this useful Harvard Business Review article, 鈥.鈥
  3. Start an Employee Assistance Fund (EAF). A Federal Reserve found that 44 percent of 精东影业ns can鈥檛 cover a $400 unexpected emergency expense 鈥 such as those associated with the coronavirus. That not only hurts your staff鈥檚 finances, it causes an incredible amount of stress, which not only impacts your employees but their loved ones 鈥 and your business. An Employee Assistance Fund (EAF), also known as an Employee Relief Fund or an Employee Crisis Fund, is a program that helps your workforce face unexpected financial situations like this 鈥 with the benefit of decreasing their stress, easing their burdens, boosting morale, and showing you care 鈥 you really care. Some EAF programs are incorporated into wellness programs, which traditionally focus on physical health. An EAF demonstrates to your team that their mental health is just as important to you and your company. And while the coronavirus takes a toll on our country economically, you can provide an EAF at a relatively low cost. Hosting your EAF through an external nonprofit partner, like 精东影业鈥檚 Charities, increases the flexibility of what hardships the fund can cover and lowers the administrative burden to your business and your employees. Simply put, an EAF supports your employees when they need it most 鈥 like right now. An EAF program shows employees that your organization goes above and beyond typical work perks with initiatives that support employees in the totality of their lives. Visit to learn the many benefits of an EAF, and if you work in CSR, read our President and CEO Jim Starr’s article about how an EAF points your CSR efforts inwards.听听

While the coronavirus continues to flip everything on its head, it鈥檚 imperative that we focus on the old adage, 鈥渟how 鈥 don鈥檛 tell.鈥 Employees can spot empty platitudes and meaningless gestures a mile away. Prioritizing perks, building trust, and hosting an EAF prove that you鈥檙e going beyond mere words and taking actual steps to support them. And when you treat our employees as more than a number, you show them that you recognize them as people with full and complicated lives. During times of crisis, that鈥檚 especially important. You demonstrate that your workers are valuable to you and your business and that you will be there for them, through the good, the bad 鈥 and the coronavirus.

In other words, you show them you care, you really, really care.

Check out 精东影业鈥檚 Charities’听Coronavirus Resource Center, where we鈥檝e pulled helpful resources together to help you get through this trying time. Stay safe.

Want to learn more about EAFs?听First read our article about the听three things you should consider听before launching your fund. If you have more questions, watch听the Fireside Chat听to hear听精东影业’s Charities’ President and CEO Jim Starr and SmartSimple’s Senior Platform Solution Manager Dan Eardley discuss听what EAFs are, what they’re not, and provide answers to questions submitted by the audience. When you’re ready to take the next step,听complete the form on this page and we’ll be in touch to learn out more about your goals and needs.

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