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While ¾«¶«Ó°Òµâ€™s demographics are changing quickly, charities are not adjusting fast enough to the changes, says Diana Cardenas, a New York marketing consultant who works with nonprofits.

Ms. Cardenas, who spoke in Washington at the ¾«¶«Ó°Òµn Marketing Association’s Nonprofit Marketing Conference, noted figures that show the number of interracial couples grew by 28 percent in the past decade, while the number of same-sex couples increased by 80 percent.

Ms. Cardenas, a Colombian by birth, said nonprofit organizations should take several steps before attempting to raise money or communicate with people from different cultures.Ìý

for some tips from Ms. Cardenas.