Sarah Ford | August 27, 2014
4 Ways to Rewire the Corporate Brain to Compete in the 21st Century
By Lain Hensley
The era of the robber baronÌýis long gone and the days of the rapacious capitalist are dwindling. The corporate world that once rewarded aggression and strong-armed business dealings is now refocusing on collaboration, transparency and corporate responsibility.
This amounts to anÌýabsolute cultural about-face for many companies — a rewiring of the corporate brain to reward skills that net a more collaborative workplace.
Most companies are still only halfway through this transition. And many are still searching for the tools and the tactics toÌýpower their success.
The bean counters have been slow to quantify the impact of such changesÌýon the bottom line.ÌýBut turnover rates, customer loyalty, brand image and project accountability forÌýcompanies demonstrating this new mind-setÌýmay eventually showÌýthat a sustainable culture and profitability are the new yin and yang of business.Ìý
Here are four ways that companies can reframe theirÌýcorporate cultureÌýto be moreÌýflexible amid all the technological innovation, globalization and constant communication of today’s business world:
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