Exceptional Storytelling Made Easy
A How-To Guide for Corporate Giving and Employee Engagement Leaders
At a time when nonprofits and companies can reach employeesÌýthrough myriadÌýchannels — from postings on Facebook to company intranets toÌýposters on bulletin boards in the employee break roomÌý— storytelling isÌýbecoming more important than ever.ÌýIt can inspire employees to give for the first time, offer rewardsÌýfor those who have already given and show customers andÌýclients that your company is making a difference.
If your company is looking to more effectively tell its story toÌýemployees and customers — or if your nonprofit is looking toÌýprovide your corporateÌýpartners with ready-made stories thatÌýwill help inspire more giving — this guide can help.Ìý
This guide will:
- Share storytellingÌýexamples and insights from the corporate and nonprofit perspective, includingÌýLockheed Martin Aeronautics, Share Our Strength (No Kid Hungry), Thurgood Marshall College Fund (TMCF), and National Cooperative Bank (NCB),Ìý
- Present ideas and resources to help your team find and share stories with employees, and
- Provide worksheets (which can be downloaded in MS Word format) to help your team put your storytelling plan into action.
Download Guide: