News + Views From The Nonprofit World
Articles About Charity Marketing
Charity
Engagement: From Strategy to Success
听 听 鈥淓ach year, $10 billion is left unclaimed in matching gifts. That鈥檚 more than is raised in all employee workplace giving campaigns each year.鈥…
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State Farm Announces Canine Assist Team Starting Five
Earlier this year,听Cliff Paul made the State Farm庐 National Bureau of Assists starting five. We are now pleased to announce the State Farm Canine Assist…
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How Nonprofits Can Raise More Money from Millennials
The millennials don鈥檛 want to merely donate money, check a box, and receive matching gifts. They want to engage with the causes they care about.…
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Optimizing Your Nonprofit鈥檚 Impact Using Google鈥檚 AdWords Grant
Does your nonprofit have a Google AdWords grant? No? You are missing out on free money that can send supporters to your website and maximize…
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Dramatic Shift in Styles of Fundraising Mean New Opportunities for Nonprofit Growth
Springtime means outdoor charity events, and there are plenty to choose from. You can walk, run, bike, swim or even roll around in the mud…
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Enticing Young People to Donate is a Challenge But Need Not Be a Chore
By Brian Reich You鈥檇 be hard pressed to find an organization that hasn鈥檛 tried to engage millennials with the hope of gaining access to their…
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Free Webinar, April 8th: How to Get Your Nonprofit Website to Do More & Optimize
Join听the听Ad听Council听and听NTEN听for a lively discussion with George Weiner, CEO of听Whole Whale听and 精东影业’s Charities Board Director, who will discuss the ins and out of website metrics and…
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A Cause Marketing Partnership Inspired by Employee Enthusiasm & Ice Cream
Ice cream for breakfast anyone? 听It鈥檚 a tradition nearly 7,500 children experience with their families each year at Give Kids The World Village (GKTW), a…
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The Underrepresented Color of Free Money for Charities
By Charisse Browner In my daily news reading, I came across a very interesting article in the Chronicle of Philanthropy written by Holly Hall titled,…
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Reaping Big Rewards by Doing the Unexpected
By Bill Shore At Share Our Strength, it took us nearly 25 years to learn that doing what is most expected of us required doing…
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Use Direct Mail to Feature Matching Gifts to Donors
Some donors don鈥檛 respond to the internet, and others simply prefer a good, old fashioned letter. Many people who make major donations are older and…
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Good Scout’s 2015 Cause Alliances Trend Report
In 2014, consumers and corporations alike stepped up in a big way to donate, take action or challenge others to do the same. From ice…
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