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By Ryan Scott, Causecast

As Thanksgiving looms, company leaders across the world are building thanks to their communities through their year-end giving campaigns. For many businesses, this year’s����effort will reach its zenith on December 1st, also known as��.

Created by the 92nd Street Y in New York as a response to #BlackFriday and #CyberMonday, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Now in its fourth year, the event has become a central focus of many annual holiday campaigns, an opportunity to engage employees in a worldwide philanthropy phenomenon and in the process engage employees in their companies as well.

According to��Asha Curran, Director of��,��“#GivingTuesday grew out of looking at our core beliefs in community and philanthropy and imagining how social media might catapult them well beyond our walls. The result has been a global movement around giving that exceeded all of our expectations.” ��

Here’s what that movement looks like by the numbers: