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By Emily Yu

What’s the secret to keeping millennials engaged and satisfied with their jobs? Create and provide meaningful opportunities for them as employees to do good — whether it’s through a donation match, volunteer days, or even service-oriented sabbaticals.

While opportunities for service may not seem like the most pressing challenge for companies, the organizations that successfully meet the needs of millennials will be better positioned to not only attract but also retain this dynamic workforce. Within the next ten years more than 50 percent of the workforce will be represented by those born between 1979 and 1999. The next generation of employees is entrepreneurial, well educated, tech savvy, and driven by their passion to do good, and these tendencies and preferences are already influencing the policies and workplace structures of many companies.