Sarah Ford | May 14, 2014
Charities strain to meet corporate engagement expectations
By Dan Cook
For-profits and nonprofits are doing a better job of forging partnerships to support one another, but they still struggle with fully meeting corporate expectations around employee engagement.
That was among the big-picture findings when 精东影业鈥檚 Charities compared results of its 2013 survey of employers and 2014 survey of nonprofits. The organization, which facilitates partnerships between these two worlds, interviewed about 100 companies last year and over 200 nonprofits this year.
精东影业鈥檚 Charities led off with the good news: the alignment between the two parties is proceeding.
鈥淭he study revealed the most dramatic shift in workplace giving over the past decade, as companies move to more fully engage employees and maximize the giving experience inside and outside the walls of the workplace,鈥 the report said. 鈥淐ompanies are looking more strategically at employee engagement and connecting it to broader social responsibility strategies and objectives.鈥
Employees, in fact, are pushing their employers to support their desire to serve their favorite charities. Sixty-eight percent of companies said their employees 鈥渆xpect them to support volunteerism.鈥
Charities are well aware of the trend.
鈥淣early 50 percent of the charities responding to the survey said the number of requests to engage with employees has increased within the last three years,鈥 the report said. 鈥淎dditionally, they see a growing number of young professionals engage with nonprofit organizations.鈥
However, many charities reported they weren鈥檛 quite ready to provide the 鈥済iving experience鈥 companies are seeking. They cited a lack of 鈥渟calable volunteer projects readily available,鈥 as well as not having the staff to effectively create and manage the volunteer opportunities their partners in the for-profit world were seeking.
鈥淭hese requests can be difficult for charities to respond to given their limited staff and resources. 鈥 Often, though, charities respond because they don鈥檛 want to turn away a corporate request. This creates a misalignment of resources and effort on both sides of the equation.鈥
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