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When it comes toÌý, corporate and employee donors expect more from charities these days. ÌýAnd in a digital era defined by greater transparency, charities face new challenges and opportunities with their corporate partners – all of this according to theÌýSnapshot 2014 reportÌý´Ú°ù´Ç³¾Ìý¾«¶«Ó°Òµâ€™s CharitiesÌýon employee giving.

In his article ““, Ìýstates “the biggest takeaway from this report is the increasing significance of storytelling to engage corporate partners, employees and nonprofits around a shared mission. ÌýCharities are faced with greater challenges around sustaining corporate partners, and corporate partners face equally great challenges in engaging and sustaining employee interest around workplace giving. ÌýWorking together to smartly capture and transmit compelling stories around the issues, opportunities, and successes of a charitable endeavor creates more inviting on-ramps for employee involvement and strengthens the relationships that charities have with companies.”