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Achieving social impact requires a measured approach centered on five guiding principles:

1. Turn your stakeholders into partners by making their participation urgent and necessary
2. Integrate social impact within your company’s business and CSR efforts to maximize potential for impact
3. Seek out new opportunities to innovate and accelerate solutions
4. Explore new communication channels to broaden reach and appeal
5. Provide ongoing and transparent proof of individual and collective impact

According to the 2013 Cone Communications Social Impact Study, these are the 5 principlesÌýguidingÌýcompanies that areÌýaddressing social and environmental issues to drive meaningful and positive change.

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Cone Communications partnered with Ebiquity Research (formerly Echo Research) to field their second comprehensive survey of ¾«¶«Ó°Òµn attitudes, perceptions and behaviors around CSR. For a comprehensive copy of the report, .